Management Principles
Reason for Existence ("Purpose")
Stand side by side with our customers and society, foster trust, and use our financial expertise to pave the way for a more prosperous future.Since our founding, we have worked diligently with our customers and society and ventured to provide solutions to their issues.
The term "trust" used in the name of one of our parent companies, Sumitomo Mitsui Trust Bank, contains the ideas of "entrusting to trustworthy persons" and "entrusting with confidence." We also value this spirit, and endeavor to build mutual trust with our customers over time by pursuing true customer satisfaction. Following Panasonic Group's fundamental business philosophy of "achieving co-existence and mutual prosperity," our history is one of cherishing the development of a network of mutually beneficial relationships with our various stakeholders, including customers and business partners, and working to help them prosper. This Purpose embodies our desire to continue being an irreplaceable partner for our customers and society by passing on this history to the next generation.
We will leverage our strengths across a broad range of financial products and services, diverse business lines, and the customer base of our two parent companies, Sumitomo Mitsui Trust Bank and Panasonic Corporation, and encourage each and every one of our employees to contemplate what he or she must do to realize a more prosperous future. By continuing to take on challenges on a company-wide basis, we will further increase our value to society and contribute to its advancement.
Management Principles("Mission")
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We will swiftly provide comprehensive solutions to our customers by fully utilizing the significant expertise and comprehensive capabilities in our lease, credit, card and finance business.
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As a member of Sumitomo Mitsui Trust Group, we will adhere to the principles of sound management based on a high degree of self-discipline with the background of "Fiduciary Spirit" and establish strong credibility from society.
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We will strive to fulfill all shareholder expectations by creating distinct values through new business models fusing the various functions featuring the trust bank group.
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We will offer a workplace where the diversity and creativity of our employees are more fully utilized to add value to the organization and where employees can have dream and pride and be highly motivated in fulfilling their missions.
Ideal Model ("Vision")
Our vision is to strive to create innovative financial services and continue evolving together with our customers and society as we work towards realizing a sustainable society.In order to bring about a sustainable society, we aim to adapt to the changing need of society and continuously evolve together with our stakeholders.
To this end, we will strive to create innovative business models and financial products and services by remaining in tune with the changing times and grasping the needs of customers and society. At the same time, we will take on the task of reducing adverse environmental impacts through the provision of diverse financial services, thereby contributing to the creation of a circular economy.
Along with this, our senior management will remain flexible in their thinking as they recognize the value of diverse ideas and promote the creation of a working environment in which each and every employee can thrive. Without fear of failure, our employees will take on new challenges and aim high to provide customers with value which exceeds their expectations.
Codes of Conduct ("Value")
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In order to pursue the Management Principles of the Sumitomo Mitsui Trust Panasonic Finance, the executives and employees commit themselves to comply with the six Codes of Conduct described below.
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Completely Client-oriented -Truthfulness and Loyalty-
We will adhere to the highest degree of "Truthfulness and Loyalty" as well as credibility and sureness, and will carry out all our responsibilities for client satisfaction and comfort as our top priority.
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Contribution to society-Dedication and Development-
We will remain dedicated in all our efforts, with "Frontier Spirit", and continue to contribute to society.
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Realization of organizational capability-Trust and Creativity-
We will realize our organizational capabilities with full of mutual trust and creativity through improvement by mutual learning and continuous personal transformation of various people who share the enthusiasm for trust.
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Establishment of Individuality-Self-help and Self-discipline-
With a spirit of self-help and self-discipline as well as a sense of ownership, we will carry out our responsibilities.
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Strict compliance with applicable laws and regulations
We will strictly comply with all applicable laws, rules and regulations, and will ensure that all our corporate activities meet the highest standards of social norms.
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Resolute stance against antisocial forces
We will continue to take a resolute stance against antisocial forces, which may threaten public order and the security of civil society.
Reason for Existence ("Purpose") of Sumitomo Mitsui Trust Group
Creating new value with the power of trusts and let prosperous future for our clients and society bloomIdeal Model ("Vision") of Sumitomo Mitsui Trust Group
－Towards "The Trust Bank"－Based on the "Fiduciary Spirit" and with significant expertise and comprehensive capabilities, the Sumitomo Mitsui Trust Group will create distinct values by leveraging a new business model, combining its Banking, Asset Management and Administration, and Real Estate businesses, and will move onto the global stage as a leading trust bank group which boasts the largest and highest status in Japan.
Reason for Existence of Sumitomo Mitsui Trust Group
For Reason for Existence of Sumitomo Mitsui Trust Group, click here.
